Home / The Future Is Here / Would you buy, trade, and share a reusable cup at your local coffee shop?

Would you buy, trade, and share a reusable cup at your local coffee shop?

Your first thought may be, “Gross, absolutely not, that’s how the plague started!” While that is not exactly how the plague started, sharing a reusable mug with a stranger can be clean and eco-friendly. For a better explanation of how this system works, we look towards the man behind this idea: co-owner of Square Mile Coffee Roasters, world barista champion, coffee YouTuber, and a spokesman of all things coffee, James Hoffmann. Using his experience and connections in the coffee word and with coffee shops, Hoffman has begun experimenting to find the best, most eco-friendly reusable cup solution for both customers, shops, and baristas.

Many of us already take a reusable cup to the coffee shop for our caffeine fix. While good for the environment, there are not as efficient – it may not be clean, or it may not be barista friendly, slowing them, you, and everyone behind you in line down. Hoffmann’s re-use program has a simple pitch: purchase a reusable cup through your local coffee shop, be entered into the trade program where you can bring in your used, dirty cup and get a pre-washed one that’s ready with your drink of choice. If you want to keep your cup and wash it yourself, you can do that too.

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